From April 8th, 2025, the @JAM series stands as one of Japan's premier pop culture events, hosting a diverse range of events monthly, coming to Soneium. More than 30 @JAM events are held annually, spanning locations in Japan and internationally, with the mission of showcasing Japanese pop culture.
The @JAM LIVE PASS, an onchain proof of visit, will be distributed at each @JAM series event. By using Soneium, the proof will be securely recorded. The @JAM EXPO remains the pinnacle of this effort—the largest and most popular large-scale idol festival in Japan, annually held at Yokohama Arena.
By collecting these passes at successive events, fans can preserve their memories on Soneium and establish a verifiable connection to their favorite idols and events. Imagine tracking your journey, proving your fan dedication, and potentially unlocking exclusive future experiences.
The proof of visit will be distributed on Soneium through the Fan Marketing Platform provided by SNFT Inc., a Sony Group company. This innovative approach eliminates barriers, making it effortless for individuals unfamiliar with Web3 to receive passes without prior technical knowledge.
This initiative aims to:
- Preserve event memories onchain on Soneium
- Provide verifiable onchain proof of fan-idol connections
- Build and strengthen community engagement
Through this collaborative initiative, @JAM and Soneium will forge innovative connections between fans and idols by introducing advanced event participation certificates. Aligned with Soneium's vision to "Realize the Open Internet that Transcends Boundaries" and @JAM's commitment to the "Development of Idol Culture and Creation of Stronger Connection with Fans," both companies are shaping the new fan engagement models.
This builds on a growing wave of cultural use cases already live on Soneium.
- The Idol Runway Collection integrated onchain ticketing to streamline access and preserve event attendance for fashion and idol fans.
- Take the Ghost in the Shell NFT launch by S.BLOX—an example of how Web3 can bring classic entertainment and anime IPs onchain.
- Then there’s the aibo NFT campaign, where over 130,000 collectors minted more than 40 million NFTs in just 10 days. These aren’t just numbers; they show how engaged and scalable Soneium’s ecosystem is.
- Most recently, The Seven Deadly Sins joined the network through a partnership between YOAKE and OpenSea, offering officially licensed NFTs of iconic scenes and characters. With over 55 million manga sales behind the franchise, fans now own a piece of the saga—with future onchain utilities, tokenized fandom, and exclusive experiences built into the drop. This isn’t just Web3 anime merch—it’s the beginning of a participatory, creator-aligned fandom movement.
The collaboration will continuously explore emerging Web3 technology possibilities, developing initiatives to expand opportunities for idols and artists while creating increasingly special and immersive event experiences for fans.