Soneium, the leading blockchain powering an onchain ecosystem for entertainment and IP, has partnered with DayOneDream, a renowned entertainment powerhouse behind K-pop artists, global concerts, and IP management, including BTOB, LEE CHAE YEON, MEMI, and 2F. The partnership combines DayOneDream's K-pop IP and entertainment expertise, delivered through its tokenization platform WAVIST, with Soneium's onchain infrastructure to unlock new ways to access, participate in, and enjoy value from the idol groups people love.
At the center of the collaboration is WAVIST, DayOneDream’s K-pop IP tokenization platform, designed to connect entertainment IP with real-world financial infrastructure.
In May, WAVIST completed the full lifecycle of a tokenized IP bond issued to finance K-pop IP, from issuance through final redemption and burning, demonstrating its ability to bring real-world entertainment assets into an end-to-end onchain framework. Together, Soneium and DayOneDream bring this capability into Soneium’s next era: combining a purpose-built entertainment blockchain, an expanding global ecosystem and institutional-grade tokenization expertise to explore how K-pop IP and its associated economic value can move onchain at scale.
“K-pop is a market unlike any other, yet the way capital reaches it has barely changed. Our partnership with Soneium sits where RWA, IP, and K-pop meet, and it opens a real path to investing through the IP itself. With the world watching this industry, we intend to make it the most compelling product out there,” said Dylan Cho, RWA Lead at DayOneDream.
Soneium and WAVIST will continue to bring tokenized K-content assets and their associated revenue streams onchain, giving eligible users new ways to access the IP they support while creating additional monetization opportunities for IP owners, subject to applicable regulatory and eligibility requirements.
“Entertainment IP is one of the clearest opportunities for bringing real-world value onchain,” said Yuji Kumagai, Head of Soneium Protocol. “Soneium brings creators and IP owners who already have a strong following, like DayOneDream, together with the fans and investors who want to back them. Creators get a new way to raise funds for the work they want to make, and their supporters share in the value it creates, which helps the IP grow further. K-pop is a great place to start, and we will keep bringing more entertainment IP onto Soneium.”
K-pop has grown into a major global cultural industry, but the financial value created remains largely accessed through traditional ownership and investment structures, leaving the millions of people who follow and support K-pop with few opportunities to participate in the economics behind the entertainment they love. Soneium and DayOneDream are among the early movers in opening up this opportunity. By bringing these assets onchain, fans and users get new ways to access and participate in the IP they already support.
With partnerships such as DayOneDream bringing real-world entertainment assets into the ecosystem, Soneium is building the infrastructure and ecosystem for a new era of onchain IP, Beyond simple registry and attribution layers, Soneium opens direct, tangible economic pathways: enabling fans and investors to participate in premium, globally recognized entertainment IP, while giving creators the tools to raise capital and build alongside their audiences by leveraging the deep production experience, commercial pipelines, and global networks of its core contributors.