From Japanese entertainment to digital ownership, Moriusa has captured the hearts of fans across Japan and the globe. What started as a lovable purple rabbit has grown into a recognized entertainment IP, with major partnerships, a dedicated community, and a renowned digital collectible.
Created by Nanamori and produced by Super State Holdings, Moriusa has grown from a lovable rabbit into a recognized Japanese entertainment IP, with major partnerships and a dedicated community around the world.
Now, Moriusa is entering its next chapter as Soneium’s flagship IP, bringing together Japanese pop culture, digital ownership, and new ways for fans to participate.
Welcome to Cocoro-no-mori
Moriusa lives in Cocoro-no-mori, a mystical forest world built around one simple idea: spreading warmth and love. It is a place of small, cozy moments and unforgettable memories. There is more to the world than just Moriusa, as its friends can also be seen wandering around the forest. Keep your eyes out for them, as who knows what they could be up to next!
Beyond the forest, Moriusa has made its way into music, merchandise, LINE stickers, and everyday entertainment. Songs like "Moriusa March" and "Moriu Samba" have attracted hundreds of thousands of views across Youtube, introducing the world of Mori to fans everywhere.
From Japanese IP to Web3 Success
Moriusa’s Web3 journey began in early 2025. That April, its collection of 2,222 digital collectibles sold out instantly drawing in collectors from around the world. Since launch, Moriusa has generated over 2,200 ETH in trading volume, amassed 70,000 followers across social platforms, and reached over 1 million GIF views.
As a prominent IP in Web2 and Web3, Moriusa has been able to transcend traditional boundaries and collaborate with some of Japan’s biggest brands and consumer platforms. Moriusa appeared at Japan Expo, one of the largest celebrations of Japanese culture and collaborated with Tokyo-based Yurinan to bring limited-edition merchandise and themed sweets to fans. The collaboration was so popular that Moriusa returned for a second activation alongside Chimpers, another well known Web3 IP.
Across Japan, Moriusa became accessible in over 16,000 FamilyMart locations through 22 exclusive bromide cards featuring community-owned Moris. Seven Moriusa NFTs were also featured in a LINE digital collectible campaign at Tokyo Dome, connecting Web2 fans by bridging the gap with digital ownership and participation.
On the Web3 side, Moriusa expanded into Coincheck NFT and Mercari's NFT marketplace, making its digital collectibles accessible through two of Japan's most recognizable platforms and to millions of consumers. The IP has also made its way into mobile gaming through Gumi's Road to Bitcoin, launched a limited-edition keyboard on Simeji, and introduced Moriusa plushies for sale.
From retail stores and gaming to live entertainment and digital collectibles, Moriusa continues to show how an established Japanese IP can bridge communities internationally.
Driven by the Mofees
There wouldn't be Moriusa without the Mofees. The Mofees are the community and the heartbeat of the Cocoro-no-mori world. They support, create, and bring the IP to life through their passion for Moriusa.
Whether through community campaigns, fan creations, or real-world events, the Mofees have played a major role in the growth and culture of the IP. Now, with Tokenized IP, that relationship can grow even further. Instead of simply watching from the sidelines, fans can become more active participants in the world they helped build.
This is exactly the type of relationship Soneium is looking to build between creators, entertainment, and their communities. Over the coming months, there will be more ways to interact and build with the IP of Moriusa directly on Soneium.
Moriusa's Next Chapter on Soneium
After a successful introduction to Web3, Moriusa was always looking to explore new worlds and opportunities. That journey has now led to Soneium, where Moriusa officially calls home. As Soneium's first IP partner, Moriusa represents a major step forward in bringing established entertainment IPs onchain to Soneium.
For Soneium, Moriusa is more than just another digital collection. It's a flagship example of what Tokenized IP can become when real-world entertainment, established communities, and blockchain technology come together. Through Soneium, Moriusa can continue expanding into new partnerships, distribution opportunities, and experiences that connect fans with the world they love.
Its success is a glimpse into the future of onchain entertainment, where IPs are no longer limited to traditional platforms and fans can participate in new ways. Moriusa is the first chapter in Soneium's Tokenized IP journey, and we're proud to have such an established and successful Japanese IP leading the way.